A round-up of what’s stoked us this week on Instagram. From epic waves on the other side of the world, sunbathing babes, boards, dogs, road trips, outer space, and total mayhem. We’ve got our eye on the people that bring us the inspiration that feeds our brand: our ambassadors, families, friends, and our favorite freaks, they’re all here once a week.


NEXT FRIDAY @bellyuptavern SAN DIEGO >>tickets>> goo.gl/scsA8y @raen

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We’re going to make sure you can’t forget it. See you next Friday!

Get Your Tickets



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In case you ever doubted her great majesty mother nature.


Home away from home. #headdipholiday

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@mattcuddihy is constantly living our summer-weekend-life dream.


Finally time to set the wetsuits aside and get the bikinis and sunnies out @raen

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Queen of summer Miss @tiablanco. If you weren’t already beach bound, we bet you are now.

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The best things in life: boards and dogs, and dogs that look like boards.


Welcome to Monday

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Collect as many moments as possible that still you on the inside and rush you from the outside.


Thank you @raen for keeping my brown eyes shielded from the sun

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@alisatnaf looking sharp and monochrome in the Potrero.

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Our thoughts go out to everyone who made it out safely. This image was taken pre-fire in front of quite the quiver.


If only you knew how great the view in front of me was...

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The view from here is pretty damn good too.

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One with ocean in my element @badboyryry_

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Eventually everything returns to the sea.



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He’s a man of simple pleasures. We appreciate that.