Nothing beats a good road trip – especially in California. It’s our home, our inspiration, and the spirit behind everything we create at RAEN. For us, California is more than a place with crowded point breaks, snow-capped peaks, and some of the finest coastal landscapes in the world. it’s a state of mind and a state of being. Best of all, it’s a place where anyone can feel right at home.
So what better way to celebrate California’s freedom and inclusivity than an epic road trip documented by our friend Mikey DeTemple and RAEN Creative Director Jordan Percy. From San Diego to San Francisco, we sailed, surfed, and soaked in all the best this state has to offer. We ate great food, drank amazing coffee, explored the concept of community, and found ourselves lost in conversations about the idea of California as a place. More importantly, we explored what this magical state means to both local and visitor alike. While it’s not the same for everyone, there’s one thing we can all agree on: California has an energy and allure that’s unlike anywhere else in the world.
This summer, we’ll begin exploring these ideas in a series of videos we’ve titled Views West. Shot and directed by Mr. DeTemple himself, this special collection of shorts offers a unique glimpse into the lives of adventurers and entrepreneurs who call this place home. While not all these characters have California blood, they all bleed for the Golden State.